“In the modern professional athlete industry, just being good at your sport is only half of the job. You must also have a large fan following and be attractive to commercial sponsors. Motorsport even more so than other disciplines, due to the high cost of participation...The best way to build a following in the modern digital landscape is through organic social media content”

“ In order to communicate effectively, you must go to where the audiences are. Short-form video has the highest engagement rate of any content on social media.”