Top 7 Types of Corporate Videos Every Business Should Consider
Improve Your Brand’s Marketing with the Right Kind of Video
Video has become one of the most powerful ways for businesses to communicate. From websites to social platforms, audiences now expect to see stories told visually. Videos are more dynamic than text on a page or static imagery. They serve as vital tools for winning new customers, attracting talent, and even answering common support questions with clear, instructional content.
If you’re planning to create a corporate video, the first question you need to ask yourself is always: what am I hoping to achieve? Do I want to capture attention with a brand story? Showcase my services in action? Or, perhaps, give prospective employees an inspiring glimpse into our workplace culture? By matching your business goals with the right style, you’ll be able to produce content that feels purposeful and connects with the people you most want to reach.
From our experience, while the reasons for producing video are many, most corporate video projects fall into seven core categories. Let's explore these.
Top 7 Types of Corporate Videos Every Business Should reate
Top 7 Types of Corporate Videos Every Business Should Consider. Article outline:
1. Brand Story Videos
2. Corporate Promotional Videos
3. Training and Onboarding Videos
4. Case Study Videos
5. Product Demonstration Videos
6. Event Highlight Videos
7. Paid Social Videos
Conclusion
FAQs
1. Brand Story Videos
Let's start with the most important type of corporate video to invest in. Every business has a story worth telling, but from our experience, not every business knows how to tell it.
A brand story video captures more than just dates, milestones, or statistics. It weaves together your purpose, values, and vision in a way that people can instantly connect with. Instead of being a corporate lecture, it becomes a piece of storytelling that helps your audience feel who you are rather than just telling them your history.
Think of it as a first introduction at a networking event. You could hand someone a sheet of facts and figures, or you could tell them why you started, what excites you about your work, and how you’re making a difference. That’s what a great brand story video does. It feels like a genuine handshake, warm and memorable, rather than a sales pitch.
The strongest examples often show your values in action. For instance, instead of simply saying you care about sustainability, your video could highlight the real steps your team is taking to reduce waste or support the community.
Why brand story videos matter so much
· They humanise your brand, moving you away from faceless professionalism and towards something people can relate to.
· They shine a light on company culture, giving potential employees and clients a sense of what it’s like to work with you.
· They create lasting first impressions, helping your name stand out in a crowded market.
Most companies use brand story videos as flagship pieces, prominently featured on their homepage, shared across social platforms, or played at industry events. They’re not just an introduction; they’re often the foundation for all other video content, because they set the tone for how your business wants to be perceived.
2. Corporate Promotional Videos
When you want your brand to be seen and remembered, corporate promotional videos are often the go-to choice. They’re designed with visibility in mind, giving your products, services, or achievements the stage they deserve.
At their best, corporate promotional videos are more than just a highlight reel. They invite people to imagine how your offering could fit into their lives or transform their business. Instead of listing features, they bring benefits to life through visuals, storytelling, and carefully chosen details. That’s why they work so well across different settings:
social media campaigns,
trade shows,
email marketing,
part of a sales presentation.
Corporate promotional videos are particularly valuable during campaign launches, when a new product or service needs more than a press release to spark attention. They also shine when it comes to celebrating company achievements, such as winning awards, completing a significant project, or reaching a milestone worth sharing with the world. They’re also highly effective for lead generation, as they demonstrate how your offering solves real problems and give potential customers the encouragement they need to take the next step.
What makes a corporate video?
The key lies in telling a concise story with a clear call to action. A great promotional video informs and inspires. The audience should come away not only understanding what you do but also feeling motivated to learn more or take the next step. That often means combining sleek visuals with a narrative thread, so the viewer feels guided rather than overloaded with information.
For example, a tech company might use animation to show how their software simplifies a complex process, while a food brand could rely on vivid, sensory visuals to make their products irresistible. Both approaches serve the same purpose: to capture attention quickly and leave a lasting impression.
Ultimately, corporate promotional videos are about positioning. They communicate confidence, competence, and creativity, all qualities that reinforce your reputation and help you stand out from competitors.
3. Training and Onboarding Videos
Long manuals and dense handbooks often overwhelm employees, and traditional first-day induction sessions can feel rushed or inconsistent. A well-structured training video, by contrast, delivers a precise and repeatable learning experience that people can return to whenever they need a refresher.
For new employees, onboarding videos ease those daunting first days by walking employees through company culture, policies, systems, and expectations in a way that feels approachable. Instead of sitting in a room absorbing information at speed, new starters can engage with the material at their own pace, pausing or revisiting sections until they feel confident.
Training videos also benefit existing staff. When you change processes or introduce new systems, video ensures everyone receives the same information, regardless of location or department. Just imagine how happy your managers will be not having to deliver the same session repeatedly.
The benefits go even further. Companies that use video training often see improved employee retention and higher productivity, because staff feel better equipped and more engaged. Furthermore, videos can be accessed anytime, anywhere, giving employees autonomy over their learning while maintaining quality and accuracy.
4. Case Study Videos
One of the most effective ways to build trust with potential clients is by showing how your business has already delivered results. Case study videos go beyond simple testimonials by telling the story of a project. From the challenge a client; faced to the solution your company, provided and the measurable outcomes that followed. They combine the credibility of real-world examples with the engaging qualities of storytelling, making them especially powerful in industries where decisions are high-stakes and evidence matters.
This authenticity makes the message more believable and helps potential buyers make an informed decision, as they are reassured that your business has the expertise to handle their own challenges.
Case study videos work particularly well for B2B companies, where purchasing decisions often involve multiple stakeholders. By showcasing both the process and the outcome, these videos provide a compelling piece of social proof that reduces scepticism and accelerates the path from interest to commitment. In many ways, they bridge the gap between marketing and sales by trust building, positioning your company as both capable and dependable.
5. Product Demonstration Videos
If your business offers products or services that require explanation, demonstration videos are essential. These clips walk viewers through features and benefits in a clear, digestible way. They help prospective buyers understand your offering, and support existing customers in making the most of it.
Product demonstration videos should highlight the value of the product and solve the viewer’s problem in real time. For complex or technical items, visuals simplify the message far more effectively than text ever could.
These videos work across a wide range of clients and platforms. For an e-commerce store, they highlight how products work and drive confidence on product pages. On social feeds, short-form demos quickly grab attention in crowded timelines. And in paid ads, they showcase unique benefits to turn casual browsers into buyers.
Advantages:
Reduce customer uncertainty before purchase.
Lower customer service requests post-purchase.
Increase customer satisfaction and loyalty.
Our tip: think of product demo videos as sales tools and customer support resources.
6. Event Highlight Videos
Events are often the high points in a company’s calendar. A conference, a product launch, a trade show, or even a company-wide gathering deserves more than a passing mention in an email or press release. There is no better way to capture the energy, atmosphere, and scale of the day; ensuring the impact lasts long after the lights have gone down and the audience has gone home.
What makes these videos so valuable is their ability to let viewers experience the occasion for themselves. Instead of simply being told that an event was successful; people get to see the excitement, the scale of attendance, the reactions of participants, and the moments that made it special. When professionally edited, event highlight videos strengthen your brand and influence within your industry.
Internally, they recognise the efforts of the team who pulled everything together, offering a sense of pride and accomplishment that strengthens morale. Externally, they act as a promotional tool, showing future attendees what they can expect and encouraging them to take part next time. Beyond that, they provide excellent material for ongoing campaigns, giving your marketing team content to share on social channels, in newsletters, or on your website for months afterwards.
Event Videos
7. Paid Social Videos
Paid social videos have become one of the most effective ways to get your brand in front of the right people at the right time. Paid campaigns allow you to target specific audiences with precision, based on location, interests, behaviours, or even job roles.
The strength of paid social lies not just in reach but in relevance: you’re showing your content to people who are most likely to engage with it, making every second of video count.
They work perfectly for product launches, seasonal campaigns, or any initiative where visibility and speed are key. Because they are measurable and optimisable, paid social campaigns give you valuable insights into what resonates with your audience, allowing you to refine and improve future content.
The ideal clients for paid social videos are those who need to generate leads, boost sales, or build brand awareness within specific audience segments. E-commerce businesses can use them to turn browsers into buyers by showcasing products in action. Professional service providers can target decision-makers on LinkedIn with thought-led messaging. Hospitality and lifestyle brands can capture attention with aspirational, highly visual content on Instagram or TikTok.
Conclusion
Corporate videos are strategic assets that help businesses connect, persuade, and inspire. From showcasing your brand story to capturing the excitement of a live event; each type of video plays a unique role in shaping your brand's perception and driving results.
The businesses that invest thoughtfully in video are the ones that stand out. By combining creativity with purpose, you can build a library of content that works for you across campaigns, platforms, and audiences.
So, as you think about your own strategy, consider which of these seven types of corporate videos aligns best with your goals. In the long run, these visual stories may become some of the most valuable assets in your brand toolkit.
If you’re ready to bring your brand to life with compelling corporate videos, ouraward-winning team is here to help. Let's create content that resonates with your audience, strengthens your message, and drives real results.Get in touch today.
FAQs
1. What are corporate videos used for?
Corporate videos are used to communicate key messages both internally and externally. They support marketing campaigns, training, branding, recruitment, and public relations.
2. Are corporate promotional videos the same as adverts?
Corporate promotional videos focus on presenting a company’s values, products, or services in a professional but approachable style, while traditional adverts tend to be more sales-driven and often shorter.
3. How long should a corporate video be?
The ideal length depends on the purpose. For social media, shorter clips work best. For training or onboarding, longer formats are necessary.
4. Which corporate video type should a small business start with?
For many small businesses, client case study videos are an excellent starting point. By highlighting the problems you solved and the results you delivered, these videos work as both powerful testimonials and practical demonstrations of your value.
