Explore Ideas That Move Content Forward | BLOG

Video Marketing Trends from Industry Pros

Welcome to the Lamplight Media blog, a place where we share our knowledge and ideas that fuel our work and our video production case studies. This is the place where you can discover the latest video marketing trends and receive video marketing advice that drives engagement and results.

Every article that we post here is written with a purpose and packed with real-life experience. Because, in a world overflowing with content, quality still stands out.

If you’re looking for fresh inspiration, practical tips, or a partner to help bring your video ideas to life, this blog is a great place to start. We're here to help you craft smarter, stronger, more meaningful content.

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Dive into our library, share your favourite posts, or get in touch if you're ready to create something brilliant.

We’d love to hear from you.

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Here’s a quick snapshot of what you can find on the blog:

  • The way people produce and consume content is constantly shifting. We treat this blog like a living guide, updated to reflect what’s working right now. Expect new takes on video marketing trends that guide better creative decisions.

  • Real-world breakdowns of projects we’ve brought to life, like client campaigns, product videos, social content shoots, and event coverage. These case studies not only showcase the final output but also reveal the thought process behind the scenes, including the goals, challenges, creative decisions, and results.

  • Are you looking to grow your brand with video? Our articles break down practical strategies for content planning, audience engagement, and production efficiency. From short-form social campaigns to in-depth case studies, we share what works – and how to make it work for you.

  • See how brands are using story-led content to connect with their audiences. We take you inside the storytelling decisions and visual styles that give branded videos depth and impact.

  • Trends come and go fast on platforms like TikTok, Instagram, YouTube or LinkedIn. We keep you in the loop with regular updates on what’s working for engagement, reach and retention across the major platforms.

  • Occasionally, we peel back the curtain and show you life inside Lamplight Media from the team’s favourite gear and gadgets, to our creative collaborations.