Explore Ideas That Move Content Forward | BLOG

Video Marketing Trends from Industry Pros

Welcome to the Lamplight Media blog, a place where we share our knowledge and ideas that fuel our work and our video production case studies. This is the place where you can discover the latest video marketing trends and receive video marketing advice that drives engagement and results.

Every article that we post here is written with a purpose and packed with real-life experience. Because, in a world overflowing with content, quality still stands out.

If you’re looking for fresh inspiration, practical tips, or a partner to help bring your video ideas to life, this blog is a great place to start. We're here to help you craft smarter, stronger, more meaningful content.

Browse the Blog

Dive into our library, share your favourite posts, or get in touch if you're ready to create something brilliant.

We’d love to hear from you.

Lamplight Media Ltd Lamplight Media Ltd

On Our Third Birthday.

“Happy third birthday Lamplight, here’s to bigger & better in year 4. Let’s hope for multiple months of concurrent projects, more ambitious creative, and wider reach. ”

Read More
Callum Swan Callum Swan

How do docu-reality films work for marketing and recruitment in professional industries?

“Communication throughout the projects is comprehensive and timely (and jargon-free!), resulting in clarity of everyone’s roles to deliver to the deadline.  Their professional engagement with us as partners and our project stakeholders whilst on shoot is great and ensures everyone involved has an enjoyable and relaxed experience of being filmed, which is not everyone’s cup of tea, admittedly!”

Read More
Lamplight Media Ltd Lamplight Media Ltd

2025 Narrative Showreel.

“Whether leading a production from concept to final cut or seamlessly integrating into a crew as a dedicated camera team, we bring a cinematic eye and a passion for narrative to every frame.”

Read More
Lamplight Media Ltd Lamplight Media Ltd

2025 Commercial Showreel.

“We bring years of experience in story-driven filmmaking to every project, no matter the brand, location or budget.”

Read More
Callum Swan Callum Swan

Closing the Gap between TV and Film.

“TV has never looked better, right?

The answer to how we got here is a little more complex than ‘streaming budgets’. And besides, where can it go now? Should TV be trying to rival cinema?”

Read More
Lamplight Media Ltd Lamplight Media Ltd

A Case Study of Case Studies: Business Surrey 2024 Brand Story Multimedia.

“I want to thank the Lamplight team for producing a range of high-quality promotional films for Business Surrey and Surrey County Council. They were extremely professional and diligent in understanding the brief and liaising with third parties to ensure a seamless production process from start to finish. The result was a series of engaging video case studies and stills featuring a range of fantastic businesses within Surrey. We’re pleased to partner with Lamplight and look forward to working with them again on future projects.”

Read More
Lamplight Media Ltd Lamplight Media Ltd

Four Music Videos in One: A Different Kind by Harry T Pope.

“Lamplight Media are my go-to production company for music videos and promotional clips. They always know how to bring my ideas to life with their technical expertise and are creative artists in their own right! They’ll come in and create a world with you and capture your aesthetic and identity, and work to bring that out of you.”

Read More
Lamplight Media Ltd Lamplight Media Ltd

On Our Second Birthday.

“Happy second birthday Lamplight, and thank you to all who have taken a punt on this group of 20-something filmmakers with big dreams and the work ethic to match.”

Read More

Explore Our Most Popular Topics

Here’s a quick snapshot of what you can find on the blog:

  • The way people produce and consume content is constantly shifting. We treat this blog like a living guide, updated to reflect what’s working right now. Expect new takes on video marketing trends that guide better creative decisions.

  • Real-world breakdowns of projects we’ve brought to life, like client campaigns, product videos, social content shoots, and event coverage. These case studies not only showcase the final output but also reveal the thought process behind the scenes, including the goals, challenges, creative decisions, and results.

  • Are you looking to grow your brand with video? Our articles break down practical strategies for content planning, audience engagement, and production efficiency. From short-form social campaigns to in-depth case studies, we share what works – and how to make it work for you.

  • See how brands are using story-led content to connect with their audiences. We take you inside the storytelling decisions and visual styles that give branded videos depth and impact.

  • Trends come and go fast on platforms like TikTok, Instagram, YouTube or LinkedIn. We keep you in the loop with regular updates on what’s working for engagement, reach and retention across the major platforms.

  • Occasionally, we peel back the curtain and show you life inside Lamplight Media from the team’s favourite gear and gadgets, to our creative collaborations.