Explore Ideas That Move Content Forward | BLOG
Video Marketing Trends from Industry Pros
Welcome to the Lamplight Media blog, a place where we share our knowledge and ideas that fuel our work and our video production case studies. This is the place where you can discover the latest video marketing trends and receive video marketing advice that drives engagement and results.
Every article that we post here is written with a purpose and packed with real-life experience. Because, in a world overflowing with content, quality still stands out.
If you’re looking for fresh inspiration, practical tips, or a partner to help bring your video ideas to life, this blog is a great place to start. We're here to help you craft smarter, stronger, more meaningful content.
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Dive into our library, share your favourite posts, or get in touch if you're ready to create something brilliant.
We’d love to hear from you.
So, you want a corporate video for your business?
Video is the best one-to-many advertising method for your business. Hear from your clients to build trust, demonstrate size and scale of your operations, and put human faces to your brand. 89% of people want more videos from brands they're evaluating. Wyzowl Video Marketing Statistics 2024. 82.5% of all web traffic in 2023 was video. Cisco Global IP Traffic report.
How do you generate £20,000 of leads from social media video content?
“I had amazing feedback from people; from friends & family, and it was really good. Amazingness aside, it helped me generate leads that turned into business. Return on investment for those videos exceeded my expectations. It came back as 10x ROI. It was a no brainer to continue. ”
How do docu-reality films work for marketing and recruitment in professional industries?
“Communication throughout the projects is comprehensive and timely (and jargon-free!), resulting in clarity of everyone’s roles to deliver to the deadline. Their professional engagement with us as partners and our project stakeholders whilst on shoot is great and ensures everyone involved has an enjoyable and relaxed experience of being filmed, which is not everyone’s cup of tea, admittedly!”
Lamplight in London: Rakuten Symphony Event Multimedia - A Case Study.
“Lamplight Media exceeded our expectations with their exceptional work on our Telecoms Re-Invented event. Their team demonstrated outstanding professionalism, seamless interactions with guests, and innovative flexible approach, delivering a polished and high-quality experience from start to finish.”
Explore Our Most Popular Topics
Here’s a quick snapshot of what you can find on the blog:
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The way people produce and consume content is constantly shifting. We treat this blog like a living guide, updated to reflect what’s working right now. Expect new takes on video marketing trends that guide better creative decisions.
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Real-world breakdowns of projects we’ve brought to life, like client campaigns, product videos, social content shoots, and event coverage. These case studies not only showcase the final output but also reveal the thought process behind the scenes, including the goals, challenges, creative decisions, and results.
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Are you looking to grow your brand with video? Our articles break down practical strategies for content planning, audience engagement, and production efficiency. From short-form social campaigns to in-depth case studies, we share what works – and how to make it work for you.
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See how brands are using story-led content to connect with their audiences. We take you inside the storytelling decisions and visual styles that give branded videos depth and impact.
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Trends come and go fast on platforms like TikTok, Instagram, YouTube or LinkedIn. We keep you in the loop with regular updates on what’s working for engagement, reach and retention across the major platforms.
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Occasionally, we peel back the curtain and show you life inside Lamplight Media from the team’s favourite gear and gadgets, to our creative collaborations.