Today’s athletes are more than competitors — they’re brands. Fans don’t just want to watch athletes perform — they want to know who they are. Our content packages mix social-first video, documentary storytelling, and striking photography to highlight both the athlete and the person behind their sport. By building authentic parasocial relationships through Instagram, TikTok, and LinkedIn; we help athletes create advertising space for commercial sponsorships, and grow loyal communities that last beyond the championship.

GB4 Content Creation - Alisha Palmowski

Project Brief

Alisha Palmowski is a Manchester-born racing driver racing for Red Bull F1 Academy in the 24/25 season. Having started her career in junior karts, she moved into cars through the Ginetta Junior scholarship and raced with Elite motorsport in both their Ginetta Junior and GB4 cars. They came to us to create organic social media content which tells the story of her race meetings; in order to create opportunities for commercial sponsorship, as well as to build a parasocial relationship with her fanbase.

Deliverables per race meeting

• 1x 45sec vertical 9:16 race ‘microdoc’ reel for organic TikTok, Meta, & Linkedin platform feeds.

• High-gloss 25-image photoset showcasing Alisha in candid moments in between driving, working alongside trackside photographers capturing on-track imagery.

• 1x 2min vertical 9:16 challenge / trend video in partnership with teammate Fin Harrison for co-publishing & cross-promotion.

• We also assisted with fly-on-the-wall documentary coverage of both Alisha’s 2023 & 2024 seasons.

Production

1. Pre-production took place across the 2024 GB4 season. We produced call sheet & shot list documents, negotiated trackside accreditation, and arranged travel & hotels for 7 weekends away across the UK.

2. Production took place between March-September 2024 at the UK’s best race circuits including Silverstone, Brands Hatch, & Snetterton. A team of 3 was deployed, divided between social media photo & vertical video content creation, and traditional documentary coverage.

3. Post-production saw all deliverables edited in-house and shared with the AP racing management for revisions & distribution.

Our Client Said…

“Nailed it! Exactly what I was looking for - MEGA! 80+ likes & nearly 500 views on TikTok in 19 mins…… we LOVE it! Thanks always for quick turnaround!”

Martin Palmowski - Manager, AP Racing Promotions

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