Organic Social Media

Your audience craves content that feels natural, not forced. Our organic social videos are crafted to fit seamlessly into your feeds — eye-catching, on-trend, and built for engagement. Whether it’s short-form storytelling, creative brand activations, or community-focused content, we help you grow reach and loyalty across every social platform. The result: organic reach that builds trust, drives engagement, and keeps your brand front of mind.

65th Anniversary Celebration - Cosworth

Project Brief

Cosworth is a historically famous British automotive engineering company renowned for its high-performance F1, touring car, & hypercar engine designs for brands such as Ford, Aston Martin, & Bugatti. They came to us to create organic social media content which captured the energy, family spirit, and atmosphere of their 65th anniversary celebration event in September 2023. The goal was to produce social-first videos which would create a sense of FOMO for those who weren’t there, as well as to celebrate both the heritage and future direction of the brand.

Deliverables

1x 55sec vertical 9:16 event highlights reel for organic meta platform feeds.
3x 55sec vertical 9:16 showcase reels on Aston Martin, Tyrell DFV, & Gordon Murray T50s projects for organic meta platform feeds.
1x 2min landscape 16:9 ‘Cosworth family’ recruitment film for internal, website, and email campaign use.

Production

Pre-production took place in August-September 2023. We produced call sheet & shot list documents, plus liaised with the in-house photographer for the event.
Production took place at Cosworth HQ in Northampton over one day in September 2023. Two cinema camera units were deployed - one shooting for vertical, the other for landscape. Content capture was split between fly-on-the-wall moments and vox-pop interviews with key players in the Cosworth story.
Post-production saw all deliverables edited in-house and shared with the Cosworth marketing team for distribution.